Case Study
Salesforce Implementation + Business Directory - DLBA
Downtown Long Beach Alliance
The Downtown Long Beach Alliance (DLBA) is a 501 (c) (6) non-profit organization operating on behalf of the tenants and commercial and residential property owners in Long Beach’s Downtown and surrounding areas. It is dedicated to the management, marketing, security, maintenance, advocacy, economic and community development of its two assessment districts in cooperation with the City of Long Beach and the private sector.
Project Goals
Replace existing systems and streamline operations:
- Implement a new CRM application to manage their business, contact, and property information, migrate all data and retire legacy system
- Replace the business directory on the website with one that automatically updates in real-time from the CRM
Industry
Business Improvement District
Project
Salesforce Implementation + Business Directory
Website
Challenges
The Downtown Long Beach Alliance had outdated systems that were:
✔
Difficult to use
✔
- Didn’t communicate with each other, so information was siloed in many places
✔
Did not address their evolving organizational needs
How District360 Helped
Customize
Customized District360 Salesforce CRM to meet the unique needs of the DLBA team
Interactive
Developed a new Interactive Map that updates in real-time to replace the business directory on the website
Design
Designed specialized reporting and interactive dashboards for DLBA staff to efficiently manage all data in one system
Customer Support
Provided customer support to see the team to success
Developement
Provide ongoing support and development for the evolution of the DLBA staff requirements
Outcome
All organizational data in one place, readily accessible and shared to the entire DLBA team.
Flexible and easy-to-use database.
Increased efficiency through maintaining the interactive website map directly from the CRM.
Let’s Talk About Your Project
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Email: [email protected]
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