Case Study

Salesforce Implementation + Business Directory - DLBA

Downtown Long Beach Alliance​

The Downtown Long Beach Alliance (DLBA) is a 501 (c) (6) non-profit organization operating on behalf of the tenants and commercial and residential property owners in Long Beach’s Downtown and surrounding areas. It is dedicated to the management, marketing, security, maintenance, advocacy, economic and community development of its two assessment districts in cooperation with the City of Long Beach and the private sector.

Project Goals

Replace existing systems and streamline operations:
  • Implement a new CRM application to manage their business, contact, and property information, migrate all data and retire legacy system
  • Replace the business directory on the website with one that automatically updates in real-time from the CRM


Business Improvement District


Salesforce Implementation + Business Directory


The Downtown Long Beach Alliance had outdated systems that were:

Difficult to use

  • Didn’t communicate with each other, so information was siloed in many places

Did not address their evolving organizational needs

How District360 Helped


Customized District360 Salesforce CRM to meet the unique needs of the DLBA team


Developed a new Interactive Map that updates in real-time to replace the business directory on the website


Designed specialized reporting and interactive dashboards for DLBA staff to efficiently manage all data in one system

Customer Support​

Provided customer support to see the team to success


Provide ongoing support and development for the evolution of the DLBA staff requirements


All organizational data in one place, readily accessible and shared to the entire DLBA team.
Flexible and easy-to-use database.
Increased efficiency through maintaining the interactive website map directly from the CRM.

Let’s Talk About Your Project

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Washington DC

1405 S Fern Street #212 Arlington VA, 22202, USA

Los Angeles

10250 Constellation Blvd, Los Angeles, CA 90067, USA

Phone: +1 202-505-1056
Email: [email protected]

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