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Use Case:
Washington DC
Business Improvement District
20
Salesforce
Economic Development
The NoMa Business Improvement District (NoMa BID) is the driving force behind the transformation and vitality of one of D.C.’s most dynamic neighborhoods. The BID is dedicated to enhancing the overall quality of life and economic vitality of the NoMa neighborhood through innovative programs, strategic partnerships, and community engagement initiatives.
Initially, the NoMa BID team focused only on managing downtown businesses and contacts using Salesforce CRM. However, while Salesforce helped keep property data clean, it lacked the ability to drive actionable insights such as assessment comparisons and vacancy data updates. The organization could update accounts and contacts but struggled with deeper data analysis.
No Visibility on Defaulters
Vague Economic Development Takeaways
Manual Website Updates
Spot Delinquent Properties
Actionable Economic Development Takeaways
Website-CRM Integration