about client


Downtown Long Beach Alliance

The Downtown Long Beach Alliance (DLBA) is a 501 (c) (6) non-profit organization operating on behalf of the tenants and commercial and residential property owners in Long Beach’s Downtown and surrounding areas. It is dedicated to the management, marketing, security, maintenance, advocacy, economic and community development of its two assessment districts in cooperation with the City of Long Beach and the private sector.



Replace existing systems and streamline operations:

  • Implement a new CRM application to manage their business, contact, and property information, migrate all data and retire legacy system
  • Replace the business directory on the website with one that automatically updates in real-time from the CRM


Business Improvement District



Salesforce Implementation + Business Directory


The Downtown Long Beach Alliance had outdated systems that were:

  • Difficult to use
  • Didn’t communicate with each other, so information was siloed in many places
  • Did not address their evolving organizational needs


  • Customized District360 Salesforce CRM to meet the unique needs of the DLBA team

  • Developed a new Interactive Map that updates in real-time to replace the business directory on the website

  • Designed specialized reporting and interactive dashboards for DLBA staff to efficiently manage all data in one system

  • Provided customer support to see the team to success

  • Provide ongoing support and development for the evolution of the DLBA staff requirements


All organizational data in one place, readily accessible and shared to the entire DLBA team.

Flexible and easy-to-use database.

Increased efficiency through maintaining the interactive website map directly from the CRM.


We originally had Microsoft Dynamics CRM as our CRM platform. The platform was clunky, hard to use, did not fit our needs, and we had a little support. We were thrilled to develop a platform that was more akin to our needs and could not have done it without Cube84! Cube84 team has been both a partner and educator throughout the process. Kayt and Sri ar experienced, highly professional, and quick to catch onto the nuisances of the BID world.I would recommend Cube84 without hesitation to any BID looking to develop a CRM system. I look forward to our ongoing relationship.

Austin Metoyer
Economic Development & Policy Manager

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