CRM Platform
Contacts, segmentation, communication history, sponsorship tracking, and stakeholder engagement reporting. The foundation for all marketing and communications work.
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For Marketing & Communications Teams
Communicate the value of your district to the people who matter
District360 helps marketing and communications teams segment contacts, send targeted outreach, coordinate events, track stakeholder engagement, manage sponsorships, and tell the story of your downtown with data and design.
75+ active district customersContact segmentation and targeted outreachEngagement history connected to every contactIntegrates with Mailchimp and Constant Contact
You are responsible for how the district communicates with everyone
As a marketing or communications lead at a downtown district, you manage the relationship between the organization and its stakeholders: property owners, businesses, sponsors, board members, visitors, city partners, and the community. You send newsletters, coordinate events, manage sponsorships, update the website, and communicate district value to multiple audiences at once.
Communication history is invisible
When someone asks what was sent to a specific stakeholder, there is no easy answer. Email history, meeting notes, and outreach context live in individual inboxes and are not shared across the team.
Sponsorship tracking is manual
Sponsor commitments, payment status, recognition obligations, and fulfillment tracking managed through spreadsheets and email. Renewals and follow-ups slip through the cracks.
Events are planned outside the system
Event details, business participation, and community engagement are tracked separately from the contacts, businesses, and stakeholders they relate to. Reporting on event impact is difficult.
Contact lists are scattered and outdated
Property owners in one spreadsheet, sponsors in another, board members in a third. No shared contact database. No way to segment by role, location, or relationship type without manual assembly.
Stakeholder engagement is hard to measure
There is no clear way to show the board how many stakeholders were reached, what outreach was conducted, or how engagement has changed over time.
The tools marketing and communications teams rely on every day
District360 connects contacts, communication history, sponsorships, events, and stakeholder engagement in one platform. Your outreach is more targeted, your reporting is clearer, and nothing falls through the cracks.
Segment contacts and target the right audiences
Every contact in one database: property owners, business tenants, board members, sponsors, vendors, volunteers, and community partners. Segment by role, location, relationship type, membership tier, or any combination. Send the right message to the right group.
Send targeted communications with full history
Integrates with Mailchimp and Constant Contact. Communication history is logged against every contact automatically. When you need to know what was sent to a stakeholder, the answer is in their record.
Track sponsorships and contributions in one place
Sponsor commitments, pledge amounts, payment status, recognition obligations, and fulfillment tracking. Link sponsors to events, programs, and campaigns. Know who has paid, who has not, and what recognition is owed.
Coordinate events and track engagement
Track district events, connect them to contacts and businesses, and measure participation and engagement. Use event data to report on district activity, community impact, and footfall to your board and stakeholders.
Promote businesses and tell the district story
Business directories, featured businesses, new openings, and district impact data connected to CRM records. When combined with D360 WebSuite, your website content stays current with live CRM data.
Report on engagement and outreach to your board
Dashboards showing stakeholder engagement, communications sent, sponsorship revenue, event participation, and outreach trends. Export for board packets and stakeholder presentations. Updated automatically.
Connected to the rest of the district platform
Contacts are the same records used by economic development, operations, and executive leadership. A sponsor is also a property owner and a board member. Everything is connected. No duplicate data.
Keep your district website current
When paired with D360 WebSuite, your business directories, event calendars, available spaces, and sponsor pages can pull live data from the CRM. Less manual updating. More accurate public-facing content.
Want to see how this works for your district?
We can walk through contact segmentation, targeted outreach, sponsorship tracking, event coordination, and engagement reporting using examples from districts like yours.
What marketing and communications teams actually use the platform for
On any given day, here is how a marketing or communications lead uses District360.
01
Segment contacts for an upcoming campaign
Pull a list of property owners in the north district, or all sponsors at the Gold level, or businesses that opened in the last six months. Ready in seconds.
02
Review sponsor history
Pull up a sponsor record: pledge amount, payment status, events supported, recognition commitments, and communication history. Walk into the call informed.
03
Update event details and track participation
Log event attendance, connect participating businesses, and note which stakeholders attended. Build the data for board reporting and future outreach.
04
Check engagement and outreach metrics
How many stakeholders were reached this month. Which campaigns went out. Where sponsorship revenue stands. Share a summary with the executive director.
We finally have all of our contacts in one place. We can segment by property owner, sponsor, board member, or business and send targeted communications without building a new spreadsheet every time. The engagement data is visible to our entire team.
Marketing Director · Downtown Partnership
The platform grows with your outreach
D360 WebSuite
Your district website designed and maintained by a team that understands downtown. Business directories, event calendars, sponsor pages, and district impact content connected to CRM data.
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D360 MemberHub
Membership management with a branded member portal. Member contacts are CRM contacts. Sponsorships, dues, and engagement tracked alongside your outreach data.
ExploreD360 Streets
Public space operations data that supports your district narrative. Clean, safe, and outreach program metrics you can use in stakeholder communications and board reports.
ExploreFrequently asked questions
District360 integrates with Mailchimp and Constant Contact. You can build segments in the CRM and push them to your email platform. Communication history is logged automatically against every contact so your team can see what was sent and when.
Yes. Every contact in District360 is tagged with their roles and relationships. You can build segments using any of these attributes, plus location, membership tier, event attendance, or custom criteria.
You can track sponsor commitments, pledge amounts, payment status, and recognition obligations in the platform. Sponsors can be linked to events, programs, and campaigns. Sponsorship revenue is visible on dashboards alongside other engagement data.
Yes. You can log event details, participating businesses, and attending stakeholders. Event data connects to contact records so you can track participation over time and include event metrics in board reports.
Yes. Dashboards track communications sent, stakeholder engagement, sponsorship revenue, event participation, and outreach trends. Reports update automatically and can be exported for board packets and stakeholder presentations.
Yes. Communication history is logged against every contact record through email integration with Outlook or Gmail. When anyone on your team opens a contact record, they can see the full history of emails, meeting notes, and outreach.
Yes. Contacts in District360 are the same records used across the entire organization. A sponsor who is also a property owner and board member shows all of those relationships in one record.
Yes. When paired with D360 WebSuite, your business directories, event calendars, available space pages, and sponsor recognition pages can pull live data from the CRM. Content stays current without manual updates.
Yes. If your district uses D360 MemberHub, member contacts are the same CRM contacts you use for marketing. You can segment by membership tier, renewal status, or engagement level and include members in your broader communications strategy.
Most districts are live within 2 to 4 weeks. Implementation includes discovery, data import, platform setup based on your terminology and workflows, role-based training, and go-live support.
District360 works for your whole organization
Economic Development Leaders
Property data, business tracking, assessment management, and occupancy reporting
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Presidents and Executive Directors
Board reporting, stakeholder oversight, and district performance
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Operations and Public Space Leaders
Patrol tracking, service requests, quality of life reporting, and accountability
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See how District360 supports marketing and communications teams
We will walk through contact segmentation, email integration, sponsorship tracking, event coordination, and engagement reporting using examples from districts like yours.
